wave Hi, I'm Rob

I lead digital development, design, content and product teams with an emphasis on data analysis and priority on ROI.

Here's where I kick back, document and process some of the things I've learned.

Currently in SLC, UT

I'm redoing my personal site. Changing from my own CMS/Pipeline system to Eleventy hosted on Azure Static Web App (Preview) service. I'll do write up of my adventures soon, but in the meantime, please bear with the slightly broken things.

Quick Intro

I love to be where people and technology intersect.

I first became obsessed with mobile apps with my Palm Pilot Personal in 1998, downloading apps from tucows.com until the morning hours — my handwriting has never been the same since. Then in 2002 I created my first E-commerce website and learned the, then, dark arts of SEO, payment gateways, conversion rate optimization and how to create blinking gifs.

The nerding out hasn't stopped.

To date, the most exciting thing I've done professionally has been to create an ecosystem of platforms and services that revolve around physical product and digital subscriptions. This has included being over the product vision and development of several mobile media and streaming apps (iOS and Android) and a large E-commerce website for a 150-year-old brick-and-mortar retailer. It's also included reorganizing departments to better engage content marketing teams to align their efforts to core operational objectives.

I've also personally developed a Marketing Automation platform from scratch that combines key metrics, tools and insights for various departments.

This all said, I don't define myself by these experiences. I'm always seeking to learn and find it a thrill to contribute in new areas.

I'm currently enjoying rearchitecting sales and customer data, integrating a new ERP, developing a new POS that tightly integrates with an E-commerce platform and developing more subscription offerings.

Brands I've worked with

Presentations I've Given

Recent Posts

Tools I