Top 5 Mistakes I Made Replatforming a Multimillion Dollar eCommerce Website

A case study on replatforming eCommerce that outlines some of the biggest mistakes that were made and proven methods of digging your way out of a hole.

By Rob Johnson

Tue Sep 01 2015

10 mins e-commerce

I gave this presentation at the 2015 SLC|SEM Digital Marketing Conference. I'm always grateful to have the opportunity to speak at conferences and the folks who run SLC|SEM are great people.

The deck outlines some of the biggest mistakes I felt I made/contributed to, during the recent DeseretBook.com replatforming project that has consumed me for the past year.

If you have any questions or feedback, feel free to ping me via Twitter @robkellas.

Top 5 mistakes I made replatforming a multimillion dollar eCommerce website from Rob Johnson

Some tweets from the conference:

When changing e-commerce platforms you need to create a culture around revenue impact. @robkellas #slcsem #dmc2015

— SLC SEM Prof Org (@slcsem) September 2, 2015

If you want to flourish, you have to understand the systems people use & how they’re using them to accomplish a goal @DuaneForrester #SLCSEM

— SLC SEM Prof Org (@slcsem) September 2, 2015

People don't hire you to work. They hire you for results. @RickGalan #slcsem

— Rob Johnson (@robkellas) September 2, 2015

Put equal time in distributing content as creating content #SLCSEM #dmc2015 @JordanKasteler

— Dan Bischoff (@DanBischoff) September 2, 2015

Ownership = Making promises + Seeing them through #slcsem via @RickGalan

— Robert Brady (@robert_brady) September 2, 2015

Not an empty seat in the house! As expected, @cyrusshepard is killing it at #slcsem this morning! #DMC2015 pic.twitter.com/wCjCgdUtGd

— Ryan Nadeau (@dealership) September 2, 2015